Among the news presented by Rolex at Baselworld 2015, the recent Oyster Perpetual Day Date is doubtless noteworthy.  Symbol of excellence and consideration, it was created in 1956 and it’s been the first authomatic and waterproof wristwatch with stopwatch.

During decades it has been worn by the leaders from all over the world and shot in hundreds of historical pictures, in which is immediately recognizable, especially for its unique  solid gold or platinum President bracelet: with three semi‑circular links in gold or solid platinum.  It has never been chosen a more suitable name for this strap if we examine the stature of those who worn it; this is another reason that why the Day-Date became known as the “presidents’ watch”.

The new Day-Date edition is a synthesis of the historical development of this model. It’s provided with a last generation mechanical movement, the caliber 3255, and with a 40 millimeters watch-case, with a contemporary design in which a wide watch face opening stands out, and instantaneously indicates the day in letters and the date in a window at 3 o’clock on the dial. A new President bracelet  is now equipped with ceramic inserts inside the links and an invisible Crownclasp clip, built-in under the bezel.  To cap it all the new Day-Date has a range of decorated clock-faces with valuable laser garnishes, applied on the traditional soleil finishing. The new Roman numerals are cut and threaded applied, and all the elements are separately hand placed.

The Day-Date 40 has a marked male nature, and thanks to its precision, reliability and readability, it personifies the Rolex technology’s quintessence.
Available exclusively in platinum 950 and in yellow, white or Everose 18 ct. gold, the new Day-Date is the symbol of Rolex’s watchmaking art.