Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watches division recently signed an international agreement with Urbano Cairo, President and CEO of RCS Media Group for the sponsorship of the Tour of Italy.

In addition to the Tour of Italy (which this year celebrates 100 years) TAG Heuer will also partner of the Milan-Sanremo, the Strade Bianche, Tirreno-Adriatico, the Gran Piemonte, the Milan-Turin and the Tour of Lombardy.

An agreement that is in addition to Dubai and Abu Dhabi Tour Tour which sees TAG Heuer protagonist on the tracks of professional cycling.

"Cycling is a universal sport - said Biver -internazionale, whose popularity makes it possible to bridge the generational differences. I have big plans for our involvement in the sport on the rise, which offers us a unique marketing platform for an incredible visibility all over the world."

"Cycling has always been part of our DNA - said Urbano Cairo - and we are proud that our races, and especially the Tour of Italy, are the proof of our passion for sport and show at the same time the most charming parts of Italy. We are extremely pleased to partner with a world-renowned brands such as TAG Heuer, which will bring prestige and value to our cycling events. "

Now all the races on the international calendar in Italy UCI organized by RCS Media Group will mark the time thanks to TAG Heuer.

A presence that strengthens the partnership between the Swiss brand and the BMC Racing Team, the men's cycling team of American road.

Bedetti TAG Heuer official dealer awaits you in his store in Piazza San Silvestro to present all their news.