Rolex, since its foundation, has always recognized the powerful synergies that exists between architecture and fine watchmaking. Large buildings are the result of a visionary's imagination, as well as timepieces that, thanks to their design, reach the highest standards in terms of aesthetics and performance. In fact, both disciplines require creativity and innovative thinking.

Qualities that Hans Wilsdorf, the founder of the Maison Geneva, was not lacking with his visionary intuition. The Oyster for example is from 1926 and today, ninety years later, still carries an idea that has shaped the future of watches: as well as a great architectural work, has stood the test of time.

The constant search for the perfect balance between functionality, technique and aesthetics and achieving excellence were in fact the basis of any Rolex project since its foundation. An imperative both for its horological creations and in the commission of the buildings for its offices around the world.

Like for example the Rolex sales and service centre in Dallas’ Harwood District built by the Japanese architect Kengo Kuma. The seven floors of the tower rotate like a fanned pack of cards. Every part of the building embodies the sensual and unparalleled joints between space, form, surface and nature in which the master Kuma excels.

Also for the new Rolex logistics and operations center in Milan, created by Studio Albini, they have opted for a modern and refined architecture. Sunshades and screens are key elements of the buildings facades that give it a new visual presence that very befits the brand.

In 2002 the Rolex Mentor and Protégé Arts Initiative, a philanthropic program, which supports young representatives of seven artistic disciplines, including architecture, was launched.
Rolex gives emerging talents the chance to join a master in their arts for a year. For architecture, the master for 2016 is Sir David Chipperfield, famous for the “Neues Museum in Berlin” and the Jumex City Museum in Mexico.

Rolex is also the exclusive and Official Watch Partner of the International Architecture Exhibition, La Biennale di Venezia, whose current edition will be held until 27 November, 2016.