Founded in 1860 by Edouard Heuer in Saint-Imier in the Swiss Jura, the company Heuer was acquired in 1985 by Techniques d'Avant Garde (TAG), a company headed today to the group LVMH. "Swiss Avant-garde since 1860" is the motto of the TAG Heuer logo and that sums up the mission of this brand that owes much of its fame to Formula Uno. They were in fact the sponsors of Williams and McLaren, with testimonials like Steve McQueen, Ayrton Senna, Kimi Raikkonen and Lewis Hamilton. And are famous as well as official timekeeper for many seasons of Formula Uno.


This is testified by the numerous patents obtained and the many clocks that represented milestone among models designed to measure the time in sports, field to which the company has devoted its resources since its early years. Loyal to this tradition, which has imposed very high standards of precision and efficiency in the implementation of the watches, TAG Heuer more recently has focused on the technical development of the movements, focusing firmly on developing gauges absolutely innovative and capable of extraordinary performances of precision.


With the creation of the TAG Heuer Grand CARRERA. Inspired by racing cars GT, like all models of the line, the TAG Heuer Grand Carrera perfectly expresses the passion of the House for the Haute Horlogerie, a passion confirmed by the revolutionary new TAG Heuer Grand Carrera Pendulum. A spectacular demonstration of Swiss watchmaking and the savoir-faire of TAG Heuer.


Come discover the whole collection of TAG Heuer in our store in Piazza San Silvestro.