Fred Joaillier, founded by Fred Samuel that in 1936 opened its first shop in rue Royale, in Paris, today is one of the most known French jeweller; since 1996 is owned by the Louis Vuitton Moët Hennessy group.

Knownf for its jewels with a modern and polished design, this illustrious brand, among its customers had Marlene Dietrich and Grace Kelly, and provide jewells many global events and famous movies like "Casino Royale" and "Pretty Woman".

Its recent collection of rings, earrings, necklaces and bracelets is called Pain de sucre (sugar loaf). This collection couldn’t have best able name, because of the color the chose for gems embellished by shining diamonds, and for the mounting metals: yellow, white and pink gold.
 
Particularly noteworthy is the ring with the interchangeable gem, that can be replaced, according to the outfit one’s wearing, o according to one’s mood. There are nine stones among which amethyst, lapis lazuli and rose quartz.

Come and discover, this new way to conceive and to wear jewels, over the store Bedetti, exclusive Fred retailer.