Born in Philadelphia from a father of Irish descent and a mother of Italian origin, the sex symbol Bradley Cooper and the new brand ambassador of IWC.
The Maison of Schaffhausen celebrated its arrival at the last Salon International de la Haute Horlogerie (SIHH) in Geneva and the IWC marketing campaign has just been launched, which sees the actor, four times an Oscar nominee, a motorcycle in the desert outside Los Angeles. In the background a vintage airplane that recalls the free spirit and the "Le Petit Prince".
"I've been wearing the IWC watches for 15 years - said Cooper - and when I was offered this collaboration and the idea of ​​the campaign came, it made sense and I was happy with the creativity."

"With this campaign - underlined Christoph Grainger-Herr, CEO of IWC Schaffhausen - we continue to develop emotional storytelling around our brand. We could not have imagined a better Bradley partner to present our high-quality mechanical watches, like our Pilot's Watches, to a growing and global audience. "

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