Breitling partner of Norton Motorcycles
Both born in the late nineteenth century Breitling and Norton Motorcycles share an innovative and visionary spirit.
The Norton Manufacturing Company founded by James Lansdowne Norton in 1898 as a factory of "accessories and spare parts for the two-wheeler trade" in 1902 produced the first motorized bicycles and 5 years later the first Tourist Trophy won the famous motorcycle race runs on the Isle of Man.
For its part, the Swiss engineer Léon Breitling in Saint-Imier in the Jura mountains since 1884 produced watchmakers and instruments for watchmakers.
Breitling has recently announced a creative partnership with Norton Motorcycles that will lead to the production of some unique products linked by common elements. A combination that will give life to watches inspired by the history of the two brands and characterized by materials used in the legendary and prestigious motorcycles of Norton Motorcycles.
"The two brands are therefore an ideal combination - said Georges Kern, CEO of Breitling since the summer of 2017 - because they are innovative and entrepreneurial companies and have a strong legacy. The products of both brands are considered extremely cool. It's easy to imagine someone riding a Norton motorcycle that wears a classic Breitling: a perfect combination of well-established brands with a strong personality. "
Stuart Garner, owner of Norton Motorcycles since 2008, said: "I have always said that the key to a company's success is to let the brand find its free expression. This concept was essential for both Norton Motorcycles and Breitling. We have not tried to change the nature of our brands or deny their stories. In fact, we are delighted with these stories and we take inspiration from them by focusing on the future. "
The new timepieces will incorporate the DNA elements of both brands, offering Swiss watch and motorcycle enthusiasts a unique product.
Bedetti, official Breitling dealer, is waiting for you in its store to show you the entire collection of the brand with the winged logo.