On the occasion of the "Hollywood Icons" exhibition featuring real masterpieces of photography taken during the golden age of cinema, Rolex presented the Rolex Day-Date Exhibition: the installation dedicated to the prestigious and exclusive Oyster Perpetual Day-Date. The most prestigious Rolex model also known as "The Watch of the Presidents" because it has been worn by state leaders and illustrious characters over the years.

Immersed in photographs by Charlie Chaplin, Marlene Dietrich, Clark Gable, Marlon Brando, Paul Newman and Marilyn Monroe just to name a few in the splendid setting of the Exposition Palace, guests admired the new Day-Date sum and emblem of Rolex artwork . To welcome the numerous participants in the event Massimo, Stefano and Marcello Bedetti, protagonists of the evening organized under the aegis of the Swiss Maison. The event combined the unmistakable charm of photography and art with the elegance of Rolex watches. A delightful evening with a glamorous atmosphere under the lights of an imposing and full of culture.

For those who have had the pleasure of attending the evening and not, we publish the photos of the event and renew the invitation to shop to admire the Rolex range with which Bedetti collaborates since 1934.