The Red Dot design award
The Red Dot design award is one of the most important world design awards. Born in 1955, it honors the creativity and professionalism of designers and manufacturers. The prize-winning products are exhibited at the Red Dot Museum in Zollverein, Essen. TAG Heuer Autavia and Monaco Caliber 11 watches were awarded the Red Dot Award Product Design 2017.
Two timepieces out of the ordinary. The Autavia born in 1962 this year has achieved its 55th anniversary. Its re-edition is faithful to the original worn by Jochen Rindt with simple lines, colors and vintage materials. A dashboard clock that became a wrist chronograph to be worn to the guide, to mark travel times.
The Monaco Caliber 11 is a re-edition of the original 1969, the first watch from the square box, waterproof and powered by the Caliber Chronograph Automatic Movement 11. Launched in New York and Geneva its cutting-edge design with 9 o'clock crown still today confirms a bold aesthetic.
Bedetti, La Chaux-de-Fonds Maison Lawn Dealer is waiting for you at its San Silvestro Square store to present you all its novelties.