Founded in the 1832 by Auguste Agassiz with the name of "Agassiz & Compagnie" only in the 1866 Longines changed its name to the actual one. Name due to the purchase, by the nephew of Agassiz, of a land in a hamlet of Saint-Imier actually called in the local dialect Les Longines "long and narrow fields"Ernest Francillon, where he built his watch factory.

The Longines brand has become famous in the time especially in the sport field having provided the organizers of some of the biggest sporting events in the world and sponsoring firsthand many activities in the field of aeronautics, automobile, baseball, cycling, tennis cinema, etc.

For example  Longines timers have been used at the first modern Olympics in 1896 in Athens. Famous is also in the 1927  the collaboration with Charles Lindbergh, author of the first transatlantic flight direct flights with which the House is studying the first wristwatch with hour angle.

In the 1942 in the movie "Casablanca" Humphrey Bogart wears a Longines watch with a tonneau-shaped case inspired by the Art Deco movement, and in the 1952 Longines has served as the official timekeeper of the Winter Olympics in Oslo.

The Longines timepieces have always been sporty and functional watches with timeless result of a skillful balance between classical and refinement. Extreme aesthetic sensitivity and obsessive attention to detail have also helped to forge an image of elegance and thanks to it the Longines has received numerous awards and recognitions.

The first received in 1867 for the Universal Exhibition in Paris 20A movement - a gauge of 20 lines equipped with an anchor escapement and a charging device and time-setting pendant - which will be followed by over ten Grands Prix obtained to as many as International Exhibitions and Universal. Recently, the winged hourglass, symbol of the brand is back in the shop Bedetti in Piazza San Silvestro.

Come to visit us and discover the new collections Longines, watches from the centuries-old tradition and timeless elegance. Five different atmospheres, which will surely enchant you.