Longines celebrates its 185th Anniversary in Beijing
On the occasion of his 185th Anniversary, Longines organized a gala evening and an exhibition inside the iconic Imperial Ancestral Temple (Taimiao) in Beijing. An international audience, VIPs and journalists participated in the evening during which there was the official launch of the new Record collection: a line of watches presented at Baselworld 2017 boasting models equipped with self-winding mechanical movements with monocrystalline silicon spiral and with the chronometer certification issued by the Cosc, the official Swiss control body on chronometer.
During the evening, the book commemorating the 185th anniversary was presented and bears the signature of Stéphanie Lachat International Longines Through Time's Brand Heritage Manager: "Longines Through Time". A retrospective on the evolution of the brand from its foundation until today. Zhao Liying has also been announced as a new brand Ambassador, the actress goes to keep company in the family of elegance ambassadors in Kate Winslet, Simon Baker and Aishwarya Rai.
"Tradition, elegance and performance - declared Walter von Känel CEO of Longines since 1988 - three values dear to Longines, are perfectly combined in the collection we launch today.These models do not simply show the competence in watchmaking, but are also an example of classic style of the brand. " "Greater China - added von Känel - is an important market for Longines, which is growing fast and I have reason to believe that this trend will continue in the future: it is a brand known and appreciated for its classic touch and the Chinese love our tradition."
The Saint-Imier brand has been part of Swatch Group S.A since 1983 and is in second place for sales volumes among the Group's brands.
The range of Record all models in steel provides four sizes of chest 26, 30, 38.5 and 40 mm and is aimed at both female and male. The main differences between the two lines concern the quadrants proposed in different variants from the classic argenté to blue, from opaque white to black. In the Women's Record collection there is a mother-of-pearl dial in the diamond versions. All models have the functions of hours, minutes, seconds and date and are equipped with double sapphire crystal and waterproof up to three atmospheres of pressure.
Come and discover the new Longines collections in the Bedetti store in Piazza San Silvestro, watches with a tradition of over a century and timeless elegance.