Longines celebrates the milestone of 50 million watches
The history of the Longines watchmaking house started in 1832 and is made of a long journey in search of perfection in the measurement of time.
Over the years the brand from the winged hourglass has increasingly refined the art of combining precision and effectiveness in measuring aesthetics. A know-how of almost two centuries made of tradition, elegance and performance.
Since its origins Longines has carried out the numbering of its watches. Each timepiece has an individual serial number recorded until 1969 in the registers of the comptair d'établissage, then on micro-documents and finally on the computer. All clocks are registered and have their own individual identity. This identity is stored in the Longines Electronic Archives (LEA), the database that contains the memory of each serial number. Thus, each customer can trace the history of his watch. A company after all simple despite the Longines in 2018 has reached the milestone of 50 million watches produced. A historic milestone for Longines that for the occasion has created a unique timepiece on which stands the serial number 50,000,000.
The watch belonging to the Longines Master Collection, has a rose gold case of 40 mm in diameter, moved by the new automatic caliber L897, with a power reserve of 64 hours. The hours, minutes and seconds flow together with the blued steel hands on the silver dial with a printed "grain d'orge" pattern. The transparent case-back on which the serial number 50 million stands out suggests the movement.
Bedetti, official dealer of the Maison of Saint-Imier, awaits you at its sales point in Piazza San Silvestro to present its new collection: watches with a tradition of over a century and timeless elegance.
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