Rolex exclusive partner and official watch of the 16th Venice Biennale
The sixteenth International Architecture Exhibition organized by the Venice Biennale will be open to the public from Saturday 26 May to Sunday 25 November 2018, at the Giardini and the Arsenale. "With the aim of promoting the desire for architecture - underlined President Paolo Baratta - this edition directed by Yvonne Farrell and Shelley McNamara focuses on the issue of space, the quality of space, free and free space. "The 71 participants will be joined by two special sections: 16 participants for Close Encounter meetings with remarkable projects and 13 participants for The Practice of Teaching.
Rolex is proud to be associated with the most important architecture forum in the world, the International Architecture Exhibition - La Biennale di Venezia as an exclusive Partner and Official Watch. Rolex is also committed to celebrating the importance of efficiently rethinking space and technical innovation. For Rolex the link between exceptional architecture and watchmaking is based on a shared culture of design excellence.
"We are absolutely enthusiastic about the theme chosen this year - said Arnaud Boetsch Director of Communication and Image of Rolex - which focuses on a deep sense of humanity and highlights the impact of architecture on the quality of everyday life. Rolex is convinced of the importance of contributing to society and firmly believes in the value and ability of individuals to achieve extraordinary results, even in architecture. "
Such as those achieved by Hans Wilsdorf, the founder of the Maison Geneva, with a visionary intuition. He created the Oyster in 1926 and still today contains an idea that shaped the future of watches and how an architectural work has stood the test of time. The search for balance between functionality, excellence, aesthetics and technique have been the basis of every Rolex watch since its inception. An imperative for its timepieces but also for the buildings for its offices around the world. For over sixty years Rolex has entrusted talented architects with the design of its offices and technical assistance centers. For example, for the Rolex center in Dallas by the Japanese architect Kengo Kuma and for the Rolex center in Milan, built by Studio Albini.
The Rolex pavilion at the Biennale will have solid foundations counterbalanced by a transparent, flat-surface structure that links to the Oyster Perpetual Day-Date bezel.
Bedetti official dealer of the Maison awaits you in his unique store that sees the imposing circular elevator, designed in 1968 by the architect Rebecchini, in satin steel installed at the center of the big sales show to present all the Rolex range with which Bedetti has been collaborating since 1934.