A talented entrepreneur with a visionary vision of watchmaking, Jack Heuer, the fourth generation of his family - great-grandson of Edouard Heuer, founder of TAG Heuer - turns 85. To celebrate it, TAG Heuer presented a limited edition and the number 1 of the edition was beaten at the Heuer Parade auction organized by Phillips on 11 November in Geneva.

It's been a long time since Jack Heuer's great-grandfather founded a small watchmaking workshop in Saint-Imier. Today TAG Heuer also thanks to Jack is on the world stage and the whole world knows and appreciates the excellence and reliability that distinguish the brand.

After obtaining a degree in engineering from the Swiss Federal Institute of Technology in Zurich in 1957, Jack Heuer dedicated himself to the world of watchmaking. As he himself told in the autobiography "The Times of My Life", in 1958 he did not win a race in Switzerland at the wheel of his red MGA, due to a problem reading the dial. Thus, in 1962, the most coveted timepiece was made by Formula 1 drivers: Autavia.

Born on the basis of a chronograph on board presented in 1933 by the father and uncle of Jack Heuer, Charles-Edouard and Hubert, who had united in a single high-quality chronometer two sectors of which they were passionate: aviation and cars. The name Autavia stems from the contraction of these two words: AUTomobile and AVIAzione.

This re-edition is limited to 1932 to celebrate Jack's year of birth and was designed by himself. A modern timepiece at the same time true to its roots that recalls the spirit of motor racing.

The case is 42mm and is moved by the "Heuer-02 caliber" chronograph movement. The autonomy is 80 hours, the date is at 6 o'clock and the impermeability guaranteed up to 100 meters. The 12 hour graduated bezel is bidirectional in black aluminum and contains a silver dial with three black counters decorated in concentric circles. Perfectly legible indications, with steel-applied hands and hour-markers and Super-LumiNova coating. The mushroom-shaped buttons, the Heuer logo and the "rice-bean" steel strap give it a vintage neo-retro style.

"That of Autavia - said Jack Heuer - is an intense story full of twists and turns out to be a great pride for me to have turned chronographs into Autavia wristwatches in 1962 for this reason I cherish a particular affection for this collection: it's the first piece I've designed and today I'm proud to present my latest creation. "

A watch that immediately entered the Olympus of the most beloved chronographs by the "Heuerists" and is destined to become a milestone in the history of TAG Heuer, which as its motto recalls represents the vanguard of Swiss watchmaking since 1860 (Swiss Avant-Garde Since 1860 ).

To discover the whole TAG Heuer collection we are waiting for you at our store in Piazza San Silvestro.