Signature cocktail between Bedetti and Cartier

Ending yesterday, with a private cocktail party for just over 100 guests, was the three-day event that the Roman boutique Bedetti organized, in partnership with the Maison Cartier, for the presentation of new watches for 2024.

On the second floor of the well-known Roman jewelry house, which overlooks Piazza San Silvestro, the new Cartier timepieces unveiled last April at Watches&Wonders in Geneva were offered exclusively, with dedicated one-to-one appointments. Fifteen in all were the watches to try out, admire and discover, including, in particular, models from the Santos collection, one of the most iconic timepieces ever, first launched in 1904 and whose first and faithful testimonial was the Brazilian aviator Alberto Santos Dumont.

Today, spurred on by the insights of Cyrille Vigneron, president and CEO of Cartier, who strongly believes in reinterpreting the lines of past models and transporting them into the present, the Santos is being declined in new models, including the Dual time, which allows time to be measured in two different places at the same time, presented in steel with a gray subdial with an adjustable second time zone, and the Santos-Dumont Rewind capable of reversing the traditional time reading, in a limited edition in platinum, with a carnelian dial with Roman numerals positioned in counterclockwise order; two models true to Cartier inventiveness and originality.

Another popular novelty is the Réflection, a precious timepiece that serves as a bridge between Cartier’s watchmaking and jewelry savoir- faire. It is a bracelet with two ends that do not meet: one offers space for a dial and the other for a mirrored surface in which time reflects and seems to flow in reverse.

To seal the appointment, a cocktail reception was held at Il Palazzetto, a jewel of the Hassler Collection’s capital city reception and hospitality, once again sealing the friendship between the fourth generation of the Bedetti family and the sixth generation of the Swiss-Italian Wirth family that owns the Hassler.

Many VIP guests attended, including showgirl Manuela Arcuri, actor Andrea Sartoretti, actresses Claudia Gerini and Martina Stella, host Metis di Meo, host Rudy Zerby, journalist Roberto D’Agostino and many others.

Delighted by the live music of a violinist performing to the notes of an electronic base, they were able to carve out a few hours for themselves and to admire Cartier creations within the hidden walls of a little-known Roman venue. The Palazzetto overlooks one of the world’s best-known places, the Spanish Steps, and encompasses intimate, drawing-room atmospheres in Pompeian red in the Fireplace Room, warm wooden rooms in the Library, and bucolic excerpts in the secret garden from which one can admire the sky tinged with the pink of sunset, with the ivy-covered perimeter that is none other than the very famous Spanish Steps of Trinità dei Monti. “We are very happy to have organized this event with such a prestigious partner as Cartier in such an unprecedented and exclusive location as the Palazzetto di Piazza di Spagna. The city’s context is also constantly changing for the better and we are honored to be able to help bring the image of the city of Rome higher and higher,” Stefano Bedetti, owner and adviser, along with his brother Marcello and father Massimo, of the historic Roman house Bedetti, said at the conclusion of the event.