For motorsports enthusiasts the GoodWood Festival Of Speed is a great event, a real piston paradise. Two or four wheels, vintage or modern, classic or extravagant, the important thing is they go fast.

Since 1993 the Goodwood Festival Of Speed is an annual event that lasts four days during which about 150 thousand visitors invade the estate of the Earl of March - in West Sussex countryside on the south coast - creator and organizer of the event.

Officially it is an uphill time trial of nine laps on a long loop of about 1.16 miles (1.86 km) with antique cars, and actually became a party for everybody, a car show, an open-air museum, a showcase for companies, a mixture of ages, cars and motorcycles - in short, an event that has no equal in the world.

In this context during the Goodwood Festival Of Speed, which this year will take place from June 23 to 26, TAG Heuer will launch two exclusive Formula 1 limited edition watches dedicated to the race driver James Hunt, rival to Niki Lauda, who won the Formula 1 World Championship of 1976 and died just 46 years old.

These two limited edition timepieces are the result of an exclusive partnership between TAG Heuer and the Estate of James Hunt, as well as a creative collaboration with Freddie Hunt, the son of James and also professional motor racer.

If this weekend you do not have any other programs, visit the TAG Heuer pavilion for a live, interactive experience with a 3D trip through the history of the brand whilst having the ability to take pictures on the podium with the Red Bull F1 winners. On the stand you can also admire the Lotus 59 and the Hesketh 308, both driven by James Hunt.

The lucky ones then in possession of Goodwood medallions will have access to the VIP Driver's Club. This year’s Goodwood medallions were designed by Christoph Behling were inspired by the new Heuer01 and have become iconic collectibles.

Bedetti, official TAG Heuer dealer, awaits you in their store in Piazza San Silvestro to present you all the novelties of the brand of La Chaux-de-Fonds.

Watch the video: