• watches_banner21-01.jpg
  • watches_banner21-02.jpg
  • watches_banner21-03.jpg

Since 1884 to the present day, Bvlgari has been the unsurpassed symbol of Italian excellence. Supported by 2700 years of history, the Maison infuses the splendor of its Roman past into the modern lines of its design. Known for the audacity of its style and the exuberance of its colors, Bulgari makes each of its creations unique and instantly recognizable. Sensuality of volumes and love of linearity combine with a cult of art and architecture to create unmistakable creations shaped by unparalleled craftsmanship. Yesterday as today, Bulgari redefines the future of design and jealously guards the myth of absolute beauty.


Introduced for the first time on 1998 with a bold combination of different materials, sophisticated yet simple, Aluminium reflects Bvlgari’s design. After almost a decade Bvlgari brings back outstanding BB Aluminium to the front scene. The BB Aluminium speaks a universal language that goes far beyond gender, age, trends, eras, social profile and personal style.


The Serpenti Seduttori watch makes time even more precious.
Reimagining Bvlgari’s indisputably seductive icon with a striking new design, the timepiece boasts the iconic drop shaped watch head, thinner than ever before, with a sensual, flexible bracelet embellished with a hexagonal pattern inspired by the scales of a serpent.
The watch casts a spell of seduction on the world of Serpenti


The Serpenti Tubogas Watch line pays tribute to the iconic Serpenti design, one of the most enduring symbols of Bvlgari’s creative universe. The reptile has been a source of inspiration for all civilizations, symbolizing life, wisdom and eternity, transcending all ages and eternally expressing its magnificence.
Tubogas appears the first time in Bulgari watches and jewels in the ’40. After 70 years, the manufacturing technique used is the same. Tubogas technique requires an enormous amount of time and specialized labour to produce: it consists of wrapping two long gold or steel strips with raised edges around a metal core, which is later removed. The whole process in entirely handmade. The final result is an extreme flexible band with sleek and polished contours without soldering.


Combining disruptive Italian design with highest Swiss watchmaking expertise, Octo is a true game changer in the industry. Meaning « eight » in Latin, Octo was born of the intersection between the square, earthly symbol of life, and the circle, symbol of eternity, drawing its unmistakable octagonal shape from a motif cutting across Rome’s ancient architectural landmarks.
Breaking the rules of conventional watchmaking, Octo has established its pioneering vision of horlogerie, becoming an icon in the whole Bvlgari collection.