Since 1946, when Hans Wilsdorf founded Montres Tudor SA, the history of this brand has been intertwined with that of the "giant" Rolex, growing parallel to it and sharing both the production organization and the international networks of technical support and distribution.
In the intention of the founder, the new collection would guarantee the same quality and technical performance as the Rolex brand, which was already well established because of its precision timekeeping watches and other innovations related to its cases and automatic movements.
For almost three decades the collections of the two brands have had similar histories, both developed around the Oyster case. They were born the classic Tudor Oyster, Tudor Oyster Prince, Tudor Prince Submariner, Tudor Prince Date-Day and Tudor Oysterdate Chronograph.
Slowly, however, the idea of an independent development of Tudor took off, and has recently led to a strong redefinition of the brand image and the search for increasingly autonomous and personalized content.
From this profound renewal, accompanied by a new campaign, new partnerships and, above all, a completely new collection, the story of Tudor starts over, more than ever focused on the challenge of combining, elegance and performance in its watches.