Rome, 18 Oct. 24 – Palazzo Firenze, animated by a DJ set that filled the alleys and squares of the district with music, was the location for an exceptional event in the heart of downtown Rome: “The iconic collections of Fred”, a celebration of the jewels of the historic French maison that this year celebrated 10 years of partnership with the historic Roman brand, the maison Bedetti Roma 1882.

 

The iconic jewels of the maison Fred were exhibited in the internal rooms of the palace and available for a “touch and feel” experience specifically designed for guests who wanted to try some of the most luxurious precious items from the various collections.

 

The very refined jewels of the maison were on display, such as those from the “Chance Infinie” and “Pretty Woman” series.

 

Some display cases, arranged in a room where Caravaggio painted many of his works at the end of the 16th century, contained other masterpieces of high jewelry, often characterized by precious stones in bright colors and elegant combinations.

 

And the “Force 10” could not be missed, introduced in the 1960s and become a true symbol of the brand and one of the best sellers of the historic Bedetti boutique in Piazza San Silvestro, which was the first in Italy to embrace the Fred brand, now a brand of the LVMH group (Moët Hennessy Louis Vuitton), in 2014.

 

In addition to Stefano and Marcello Bedetti, the true stars of the event, many well-known faces from the entertainment world took part in the evening. Among the many actors and actresses Danny Mendez, Nadia Bengala, Veronica Ursida, Giuseppe Maggio and Alexander Stuart, the influencer Viktoriia Bogodist, the voice actress Elena Perino, the American producer Peter Ogunsalu, Turchese Baracchi and Davide Palusci and the jewelry designer Erica Gronchi