Bedetti1882 and Baume & Mercier hosted a special event on Thursday, July 3rd, on the panoramic terrace The Roof of The Rome EDITION, dedicated to the latest women’s creations from the Riviera collection, a true tribute to summer.

“These moments of meeting with Baume & Merier customers are essential to authentically and emotionally convey the values ​​that inspire our Maison,” said Laura Rossetti, Brand Director Baume & Merier Italy. “The terrace of The Rome EDITION, overlooking Rome like an open embrace, is the perfect setting to present the new women’s models from the iconic Riviera collection, designed for summer and a symbol of the balance between heritage and modernity. In this extraordinary location, suspended between sky and history, we are honored to have an exceptional partner like Bedetti, a benchmark in Roman watchmaking for over a century, with whom we share a passion for excellence and a deep bond with the Eternal City.”

Baume & Mercier is a historic fashion house, well-known and appreciated in Italy, which has evolved over time, always remaining contemporary, without ever losing its identity. We strongly believe in the Riviera collection, designed to engage with the new generations, a strategic target for us and of great interest,” said Stefano Bedetti, CEO and owner of Bedetti Roma 1882.

The refined terrace was transformed for the occasion into an immersive and elegant space, the ideal setting to showcase these new watchmaking interpretations. Personalized cushions with the Baume & Mercier logo, cocktails inspired by the squares of the three Riviera models, visuals dedicated to the featured references, and a DJ set at sunset contributed to making the experience unforgettable for clients, journalists, and friends of the Maison, in the sophisticated atmosphere of the Eternal City.