Rome, May 21, 25 –
Bedetti and Rolex celebrate excellence in Rome: the new 2025 models presented at the Trajan’s Market

On Wednesday, May 21, the ancient Via Biberatica, in the heart of the Trajan’s Market, was transformed into an exceptional stage to celebrate the excellence of watchmaking. The prestigious Swiss maison Rolex, in collaboration with the historic Roman house Bedetti, turned on the brick of the open-air museum with green light, giving guests an exclusive and timeless event.

From 1934, the year in which Bedetti began his collaboration with the maison, to 2006 when he inaugurated the first official Rolex corner in Italy, the Roman maison has stood out for its seriousness, competence and passion. Values ​​that are renewed today with the same strength, thanks to a deep bond with Rolex founded on tradition, precision and respect for the art of watchmaking.

During the evening, the new Rolex 2025 models were previewed on the terrace overlooking the Imperial Forums. Eight display cases, elegantly arranged along the route, hosted twenty-four selected pieces, arousing emotion and wonder among enthusiasts and collectors.

The experience was enhanced by the lyrical performance of a female voice, accompanied by a string quartet, which gave the event a tone of refined solemnity.

With this unforgettable evening, Rolex and Bedetti wanted to pay homage to time in its noblest sense, celebrating beauty, craftsmanship and the continuity of tradition. A special occasion to thank all those who, with trust and passion, continue to choose Bedetti as a point of reference for fine watchmaking in Rome.